Three former online estate agency founders have announced they are going into business with real estate company Keller Williams.
Mark Readings, Russell Quirk and Anthony Quirk respectively launched House Network, Emoov and HomeSeller and claimed they were the “earliest of innovators in the space before PurpleBricks, easyProperty and YOPA were ever conceived”.
Their deal with the UK entity of Keller Williams, run by former Countrywide director Ben Taylor, sees them securing a large “swathe” of Essex as their territory, the home county of all three.
Russell and Anthony founded a traditional estate agency business together in 1999 which grew to cover most of south Essex over the next decade and Russell, is a former Brentwood councillor and planning committee chairman.
Readings is set to manage the Keller Williams Essex Market Centre as operating principal and will use his 15 years’ experience as CEO of the first ever hybrid estate agency as good standing to launch and grow the global brand quickly, starting with the recruitment of 100 agents over the coming months.
Keller Williams, a multi-million dollar company with 180,000 agents in 40 countries, is a relatively new entrant to the UK market and operates six other market centres including London Prime in Victoria; London Bridge; Bromley; Kingston upon Thames, Leeds and Glasgow.
Readings said: “With our huge collective experience gained from many years pioneering and evolving online estate agency and as high street agents for many years, we are well placed to understand where the future of estate agency lies and it’s destined to be a traditional fee approach meets high service, greater accessibility and tech empowerment.
“This is exactly what Keller Williams have been all about since they were founded in the 1980’s. No one does it better or makes more money.”
Russell Quirk added: “Months of contemplating and reflection have led me to invest in Keller Williams as the brand and model that has the potential to be one of the biggest estate agency businesses in the UK in addition to its worldwide status.”