The Derby branch of estate agency Haart has been appointed the new 800-home historic Nightingale Quarter, due to be constructed on the former Derbyshire Royal Infirmary site.
Developers, Wavensmere Homes are developing the Derby city centre site, named after the nurse Florence Nightingale, who was an adviser on the redesign and management of the hospital in the 1860s.
Haart has also opened up a new office in order to service the new development.
Claire Drewett, divisional sales director for Haart, said: “We’re extremely thrilled to have been chosen to market this development. It’s a huge site and we’re incredibly proud to be involved.
“Developers of new homes are recognising the importance of our local knowledge backed up by our FLINK marketing technology, which is exclusive to us in the UK.”
She added: “This uses social media to find buyers that don’t even know they are looking, resulting in a quicker sale and a better price.”
Donna Smith, Wavensmere Homes sales director, said: “Once we met with haart we knew they were the right agents for the role. The Nightingale Quarter is a site that is already proving incredibly popular with potential buyers and have been inundated with people wanting to be on the list to be the first to buy.
“So, bringing in such an experienced agency was very important to us in taking this forward. We anticipate buyers from all over the country to be attracted to this flagship development, the likes of which are rarely seen in City Centres these days”