Zoopla announced it has launched a new Zooploma programme that is “specifically geared” towards renters.
It is the second programme to be launched by Zoopla, and will aim to provide advice and guidance on the rental process, and how to secure a rental property.
Over 100,000 users have registered with the programme since it went live on 2 March. Some 186,000 users registered to the previous first-time buyer Zooploma, which was released on Boxing Day.
The rental Zooploma is delivered to users over a shorter time period than the first-time buyer programme, and once subscribed, users will receive a series of 19 email guides over five weeks.
The practical guides include: The beginner’s guide to renting costs; 7 ways you can win the rental race; Why you should use a Zoopla agent; Understanding your rental contract and the Deposit Protection Service and 12 space-saving tricks for your rented home.
Adam Knight, Head of CRM at Zoopla, said: “By engaging with tenants in a meaningful way in this tailored, digital format, we are driving valuable leads to our letting agent customers.
“With UK homes renting out in just over two weeks on average, renters face stiff competition, and they must make important decisions quickly. The Zooploma is designed to help better inform tenants throughout each step of their journey.”
He added: “Our first Zooploma has been a huge success, fast approaching 200,000 sign-ups from first-time buyers.
“We are confident the rental series will spark a similar level of interest. With more consumers signing up to receive email alerts and updates than ever before, the Zooploma represents just one of the ways we’re innovating to help our agent customers and home hunters alike.”