Property portal Zoopla has today launched two new fee structures to support estate agents amid the coronavirus outbreak and to help mitigate the financial impact of coronavirus on agent businesses over the coming months.
Available to new and existing estate agent customers of 30 branches or less (which covers over 80% of the UK estate agency population), as well as overseas and commercial agents, each option has been designed to offer both “flexibility and financial backing to those requiring support”.
The two fee structures include ‘option one’, with Zoopla offering nine months of portal usage entirely free, returning to normal fee levels thereafter, as part of an 18 month contract that follows the free term.
Zoopla said this option is designed to “support agents who recognise the benefits of establishing a long-term partnership with Zoopla, and who make a commitment to leave Rightmove once their current contract comes to an end.”
‘Option two’ includes three months of portal usage entirely free, returning to normal fee levels thereafter, as part of an 18 month contract that follows the free term. Zoopla said there is “scope for the three month free term to be extended by a further two months, depending on whether the government limitations to control coronavirus have been lifted.”
Zoopla said after the free period, agents will return to normal fee levels and agents are able to sign up to either deal up until the end of April 2020, with the new terms to take effect from 1 May 2020.
Charlie Bryant, CEO, Zoopla, said: “We have said consistently that agents are at the heart of everything we do, and today’s actions demonstrate the role we can play in helping to secure the long-term success of our agent partners. It’s our aim to support and work alongside agents to unlock new opportunities, deliver the utmost value for money, and to bolster them during this difficult period.
“Following the raft of investments made across the business, in product and technology, customer success, and in recruiting a highly skilled workforce, we are confident that Zoopla is the best marketing solution for agents. Without doubt, now is the time for agents to make Zoopla their primary portal.”
He added: “We look forward to working with the industry throughout this challenging time, and to playing a key role in helping our agent partners to grow in the months and years ahead.”