Zoopla has reported a “record January” with significant growth in the delivery of leads to agents, web traffic and new branch sign-ups.
The group delivered a 25% uplift in applicant leads and a 17% uplift in valuation leads to agents during the month, compared with the same period last year. Additionally, it increased its coverage of lettings listings in London from 58% to 71%.
Zoopla also recorded an uplift of 15% in sessions year on year, as consumers “flocked to the website”. Web traffic was driven in part by new initiatives, such as the recently launched Zooploma – a digital marketing campaign designed to support buyers and renters on their “property journey”.
Charlie Bryant, CEO of Zoopla, said: “We’ve started the year with tremendous impact – both for our agent partners and for our business, and we are moving the needle in terms of brand preference.
“Undoubtedly, the scale of our marketing investment has galvanised market confidence, and set a new, upward trajectory for the year ahead. Results show that our campaign, which launched on Boxing Day, has engendered real cut-through with agents and consumers alike.”
He added: “With the backing of Silver Lake, we have been able to establish a new era for Zoopla, in which we double down on immediate agent need and priorities, easing the everyday pain points that might otherwise hamper their businesses, while also planning for the long term.
“The Zoopla advantage has unlocked value for agents in a way that other providers can’t, and we’ve generated genuine traction in regions where we had previously been underrepresented.”
The business was founded in 2007 and provides services to renters, buyers, sellers and landlords.