The Guild of Property Professionals has announced the launch of its new Virtual Viewing Tool to be used by its members as the coronavirus lockdown continues.
The online tool, which was launched on 1 April, allows on-demand video tours of guild properties from hundreds of members around the UK.
It was launched in response to guild members reporting that people are avoiding placing their properties on the market due to “not wanting possibly contagious buyers visiting their homes”.
With the Virtual Viewing Tool, however, guild members can create “quick, professional” videos that will be accessible online in order to market and promote listings without the need for buyers or sellers leaving their homes.
Alternatively, homeowners can also submit videos themselves to be edited, without the need for a physical visit from an agent or prospective buyer.
Videos can be shared on social media, online, by email and on other digital platforms to “generate easy, instant viewings from the comfort and safety of your own home, on-the-go or anywhere in the world”.
The Guild said: “Sharing digital tours of your property on social media will have advantageous effects for selling your home.
“Social media posts are effective for gaining publicity of your property, with videos being more captivating to audiences and shown more favourably by platforms.”
It added: “As social media continues to play a vital role in estate agency, The Guild of Property Professionals continues to set standards for the industry and provide exceptional service for our customers.”