Zoopla has appointed Gráinne Gilmore as its new head of research.
Gilmore will join Zoopla from Knight Frank, where she was head of UK residential research, responsible for producing “market-leading” analysis and insight across the residential property sector.
Before this, she was an economics correspondent at The Times, where she worked over 11 years.
She will now join Zoopla’s flagship research and insight team, led by research and insight director, Richard Donnell.
In this newly created role, Gilmore will drive a programme of data-driven insight that focuses on the “most important” aspects of the housing market facing Zoopla’s customers. The group said she would “build on the momentum gained” across last year.
Gilmore said: “Zoopla is innovating to help agents and developers, and inform consumers on every aspect of their property journey, making it a very exciting time to join the business.
“There is a real opportunity to leverage Zoopla’s wide breadth of unique data through market-leading analytics and data science to deliver additional value to our customers and to inform first-time buyers, home movers, renters, investors and developers.”
Richard Donnell, research and insight director at Zoopla, said: “Grainne is one of the UK’s leading housing market analysts and we are delighted she has joined Zoopla to expand our programme of thought leadership and market insight.
“Zoopla has a unique view on the market trends and the research team will continue to develop insights that help agents and developers adapt to an evolving market environment.”
He added: “This is another impactful senior appointment and the whole Zoopla team is thrilled to have Grainne on board.”