Zoopla has announced the launch of ‘Zooploma’, a guide for first-time buyers that also highlights recommended properties.
The property portal reported that over 176,000 buyers have signed up to the initiative since its launch on Boxing Day. The number of registrations represents over five times the number of first-time buyer mortgages completed in November 2019.
The guide consists of a series of 30 “easy to digest” emails sent over the course of ten weeks. Once a first-time buyer signs up they will receive three emails a week that offer hints and tips to help buyers onto the property ladder.
Guides featured in the email includes ‘21 steps to buying a home’, ‘How to save for a deposit’, ‘Leasehold and freehold explained’, ‘Things to do before applying for a mortgage’ and ‘2020 hotspots for first-time buyers’.
Adam Knight, head of CRM at Zoopla, said: “First-time buyers are a significant proportion of the market, accounting for almost 40% of all property transactions.
“Understanding their challenges and helping to support and guide them through the process is central to our ethos.These consumers are a crucial business driver for agents and therefore a key priority here at Zoopla as we look to further support agents and drive quality leads to them.”
He added: “The success of the new Zooploma is testament to our continued innovation and investment into new products. It’s fantastic to see such high levels of demand and engagement among first-time buyers.
“We look forward to continuing to develop new and innovative ways to help agents and home hunters alike.”