Zoopla announced it has launched a new Zoopla Valuation Tool (ZVT), which aims to deliver valuation leads directly to agents.
The online widget will have the ability to be integrated into an agent’s website using its logo and company branding.
The valuation tool is designed to “capture key contact information” from potential sellers and landlords as leads, and then provide an estimated sales and lettings valuation range for their property.
After the seller or landlord fills out an online form, the lead will be automatically delivered to an agent’s CRM system or mailbox. The seller or landlord will then be encouraged to contact the agent directly for an accurate valuation.
Andy Marshall, chief commercial officer at Zoopla, said: “We’re excited to launch the new Zoopla Valuation Tool.
“By empowering agents to provide this service on their websites they can champion their online branding and local market expertise, whilst generating all-important valuation leads.”
He added: “Our Zoopla Valuation Tool is designed to introduce an agent to a potential seller or landlord and translate their initial interest into high-quality leads.
“Critically, the ZVT generates a house price range, which encourages consumers to engage with an agent, leaving room for them to incorporate their in-depth and local market expertise to calculate a more specific house price valuation across both the sales and lettings landscape.”