Zoopla has announced growth in its applicant and valuation leads over the past 12 months.
According to the online marketplace, over 2,250 branches joined Zoopla in 2019, including Carter Jonas, Dacre, Son and Hartley, Kinleigh Folkard and Hayward.
Meanwhile, total applicant leads were up 18% and applicant leads per listing were up 24% throughout the year. Agents also enjoyed a 41% increase in total valuation leads.
Monthly site visits also rose to 58 million in 2019, with total sessions up 19% compared with the year prior. Over 1.4 million people downloaded the Zoopla Mobile App, which was upgraded in August 2019.
Zoopla credits software updates and marketing investment for its growth last year, and said it also added a “raft” of new features, including improved property management for agents, eSigning capabilities, expanded AdReach and efficiencies within lead management.
Zoopla also said it made over 200 new hires in 2019, including a new executive team, and plans to create 120 jobs in 2020. This will take its total workforce to over 750 employees.
Charlie Bryant, Zoopla CEO, said: “2019 was the year of infrastructure where we built the solid foundations necessary for us to reach our goal of re-imagining intelligent home decisions for all. With this now in place, 2020 promises to be a year of growth for Zoopla, as we strive for even greater levels of service and customer support.’
“We want to be the portal of choice for agents and consumers, but to achieve this we needed to invest in the areas that matter. Top of the list was innovation, which is why we’ve put significant resources into developing an industry-leading pipeline of exciting new technology and products, underpinned by a team of experts.”
He added: “This renewed focus has led to an increase in sales and valuation leads. This, combined with a pledge of no across-the-board real price increases and a focus on delivering value for agents, means you can see why more agents than ever before are choosing Zoopla.”
Founded in 2007, Zoopla offers services to renters, buyers, sellers and landlords. Its website attracts 58 million visits a month and 1.4 million unique users a month.